256 Pages, Bought from Amazon.
Also sold as "Yes! 50 Scientifically Proven Ways to Be Persuasive"
While researching something for work, I came across mention of this book and had to buy it immediately! [Although as this book is about persuasion, maybe I fell under the spell of a carefully crafted persuasive advert based on the contents of this book !?!]Basically, this is 50 chapters of varying length that pose a problem and then offer a persuasive solution based on scientific research. Stuff like "Does Fear persuade people to buy" and "Can a simple question improve support for your idea?"
Very interesting topics are covered and if you're in the business of having to "sell" your product, business or ideas than this is a worthwhile read.
In my opinion, this book has one major problem though. The chapters aren't grouped together by topic, so each chapter covers something interesting but the following one covers something completely unrelated. Then 6 chapters later something comes up that is related to the first chapter and so on, and so on. For a book on persuasion, I thought it could have been compiled a bit better.
I give this book 4 "Jedi Mind Tricks" out of 5, it lost one because of the structure of the chapters.
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